Emirates Holding Group, in strategic collaboration with MOVe (Moda Orama Ventures Pvt. Ltd.), the fashion division of India’s Rose Merc Ltd., is set to unveil the inaugural edition of Eternal Runway—a luxurious fashion event under the prestigious Emirates Luxury Show brand. The debut will take place on 4th July 2025 at the Marriott Al Jaddaf, Dubai.
As the centerpiece of Emirates Holding Group’s event portfolio, the Emirates Luxury Show celebrates high fashion, culture, and lifestyle. The launch of Eternal Runway adds a new chapter to this journey, further elevating Dubai’s global reputation as a leader in luxury and style.
Uniting Fashion Capitals
Created by MOVe, Eternal Runway aims to build creative connections between India and the Middle East. The show will bring together celebrity designers and fresh Indian talent, giving them a platform to showcase their work to buyers, media, and influencers from across the GCC and beyond.
Creative Direction and Designer Line-Up
The production brings together an elite team:
Emirates Holding Group serves as the official host and curator of the show.
Veteran fashion director Shakir Shaikh, known for choreographing major runway events, will lead the creative execution.
Renowned designer Ken Ferns is confirmed to showcase a special line designed with the Gulf market in mind. Shavan Kumar, another industry favorite, will join him. Sam, the innovative mind behind Mirror of Magazine, will introduce a denim collection reimagined exclusively for this Dubai debut.
Joining the runway as celebrity showstoppers will be: Terence Lewis, Shibani Kashyap, Eijaz Khan, Shweta Sharda, Nehal Chudasama, Nyra Banerjee, Meghana Naidu, Ritu Shivpuri, and Shawar Ali. Additional names from the global fashion scene are expected to be announced soon.
A Fashion Journey Across Continents
After its Dubai premiere, Eternal Runway will go on tour across select cities in the Middle East and Europe:
Middle East Destinations: Oman (Oct 2025), Saudi Arabia (Feb 2026), Bahrain (May 2026), Qatar (Nov 2026), Kuwait (Mar 2027), Jordan (Jul 2027)
European Stops: Cannes (Feb 2026), Milan (Feb 2027)
Empowering New Talent
To support industry growth, Emirates Holding and MOVe will jointly launch a Model Grooming & Training Academy in Dubai. This initiative aims to professionally mentor upcoming models and fashion aspirants across the region.
Words from the Founders
Hanif Shaikh, Founder & Chairman, Emirates Holding Group, said:
“Eternal Runway is not just an event—it’s a cultural movement. It offers a premium platform where established and emerging designers can share a global stage. Dubai is the perfect city to lead this vision.”
Sudhir Padiyar, Founder of MOVe, added:
“This launch is the realization of years of planning. With the support of Rose Merc Ltd. and Emirates Holding Group, we are building global exposure for Indian designers. The excitement is already beyond expectations.”
Vaishali Parkar Kumar, Executive Director, Rose Merc Ltd., commented:
“We are proud to co-create a platform that resonates with luxury, creativity, and cultural storytelling. Eternal Runway is the beginning of something timeless.”
About Emirates Holding Group
Part of the Rose Merc Ltd Group, Emirates Holding Group is a UAE-based conglomerate focused on real estate, fashion, and high-end lifestyle ventures. The Emirates Luxury Show is its flagship initiative connecting global design talent with regional sophistication.
About MOVe (Moda Orama Ventures Pvt. Ltd.)
A division of Rose Merc Ltd., MOVe specializes in curating global fashion experiences, developing fashion-forward IPs, and empowering emerging talent through strategic collaborations.
Also Announcing: Emirates Real Estate Awards 2025 – Honoring Excellence from India to the Emirates
Alongside Eternal Runway, the Emirates Real Estate Awards 2025 will be hosted on 4th July at Marriott Al Jaddaf. The event, presented by Emirates Holding and Rose Merc Ltd., and supported by Global Shadow, Property Coverage, and Khaleej Times, will spotlight innovation and leadership across real estate sectors in India and the UAE.
Title Sponsor: J Prime Buildcon (Mumbai)
Powered by: Emperia by Dhiraj Manjeri (Mumbai)
To enhance the evening, a special celebrity fashion show will celebrate the merging of real estate and style.
Award Highlights Include:
- Developer of the Year
- Best Commercial & Residential Projects
- Green Project Award
- Visionary Leader in Real Estate
- Women in Property Leadership
…and more
Get Involved: Nominate | Partner | Celebrate
Media Launch & Model Auditions Held at The Agenda, Media City – 25th May 2025
The official press launch and auditions for Eternal Runway and the Emirates Real Estate Awards took place at The Agenda, Media City. Organized by Sherif Thomas and the energetic Fashion Factor team, with key inputs from Elena Postachi, the event attracted wide attention from press, fashion insiders, and rising talent.
H.H. Sheikha Aisha bint Saud Al Qasimi graced the gathering, praising the initiative’s commitment to innovation and creativity. She will also serve as a distinguished guest at both events on 4th July 2025 at Marriott Al Jaddaf, Dubai.
